Entertainment is very important to everyone, and to get our entertainment outside of our own home we go to movie theaters, Wonderland Park, the zoo, parks, arcades, the mall, etc. Sometimes, though, we may be disappointed by the service we were hoping to receive but did not.

For example, suppose you like your popcorn in a tub at the movie theater, so that when you add butter it won't leak out of the bag onto your lap while you watch the movie? And what if you knew that only one theater in town provides these tubs while the others all provide you with a sack for the popcorn butter to leak onto your lap? Would that make a difference to you?

See what we mean? It's all about serving the customer.